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Prep for success with our live and in-person sales enablement certification. Created in collaboration with seasoned experts, this certification is designed to develop your sales enablement skills.
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Certification
overview 

Sales enablement is the modern key to sales success. As a function, it’s dedicated to enhancing the performance of your sales team - but that’s not easy to do. With so many moving parts, it can be hard to master the core elements of sales enablement. That’s where our certification steps in.

‍

Through Sales Enablement Certified: Core in-person, you’ll master the pillars of sales enablement, and you’ll discover how to enable sales success within your organization alongside your peers.

Curriculum

Chapters

  • What is sales enablement?
  • Why sales enablement matters
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function - Pooja Kumar, Director of Sales Enablement and Organizational Culture at Oracle
  • Exam
  • Bonus: The role and importance of sales enablement - Sheevaun Thatcher, VP Learning and Strategic Execution at RingCentral

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization - Josh Smith, Head of Sales Enablement at the Guardian
  • Lead-qualification matrix
  • Exam
  • Bonus: Driving cross-functional alignment to improve outcomes - Susan Quesal, Director of Revenue Enablement at Lessonly by Seismic
  • Bonus: Cross-functional alignment - Lyle Jacon, Sales Operations Consultant at TekAdvizr

Chapters

  • An intro to sales onboarding and training
  • Welcoming your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program - Expert panel discussion
  • Training and coaching
  • How to improve sales team training sessions
  • Exam
  • Bonus: "It’s about making things simple" - Kevin Rich, Global GTM Enablement Director at Shift Technology
  • Bonus: The world of sales enablement - Tom Cheriyan, Senior Director of Revenue Enablement at OwnBackup

Chapters

  • Ideal customer profiles
  • Personas
  • Bonus: Develop personas the right way - Misha Rangel, Senior Product Marketing Manager at IBM
  • Empathy mapping
  • The customer journey
  • Exam
  • Bonus: Four steps to sharpen your Go-to-Market focus with customer segmentation - Joe Andrews, VP Product and Solutions Marketing at InsideView

Chapters

  • What is sales enablement content
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch - Darlene Samer, Head of GTM Enablement & Leadership at Yelp
  • Exam

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue Enablement at Andela
  • Exam
  • Bonus: The dark arts of data - Kyle Doerflein, Director of Sales Enablement & Productivity at LogicMonitor
  • Bonus: The value of a sales enablement team - Laura Welch at HP and Rob Hornish at Redaptive, Inc

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales - Leah Wigg, Sales Enablement APAC at Halcyon Knights
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Exam
  • Bonus: Using AI in sales enablement - Eoin O'Connor, Head of Sales Enablement at Paragon

Chapters

Chapters

Chapters

Introduction to sales enablement

Chapters

  • What is sales enablement?
  • Why sales enablement matters
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function - Pooja Kumar, Director of Sales Enablement and Organizational Culture at Oracle
  • Exam
  • Bonus: The role and importance of sales enablement - Sheevaun Thatcher, VP Learning and Strategic Execution at RingCentral
Cross-functional alignment

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization - Josh Smith, Head of Sales Enablement at the Guardian
  • Lead-qualification matrix
  • Exam
  • Bonus: Driving cross-functional alignment to improve outcomes - Susan Quesal, Director of Revenue Enablement at Lessonly by Seismic
  • Bonus: Cross-functional alignment - Lyle Jacon, Sales Operations Consultant at TekAdvizr
Onboarding and training

Chapters

  • An intro to sales onboarding and training
  • Welcoming your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program - Expert panel discussion
  • Training and coaching
  • How to improve sales team training sessions
  • Exam
  • Bonus: "It’s about making things simple" - Kevin Rich, Global GTM Enablement Director at Shift Technology
  • Bonus: The world of sales enablement - Tom Cheriyan, Senior Director of Revenue Enablement at OwnBackup
Customer-centricity

Chapters

  • Ideal customer profiles
  • Personas
  • Bonus: Develop personas the right way - Misha Rangel, Senior Product Marketing Manager at IBM
  • Empathy mapping
  • The customer journey
  • Exam
  • Bonus: Four steps to sharpen your Go-to-Market focus with customer segmentation - Joe Andrews, VP Product and Solutions Marketing at InsideView
Guided content

Chapters

  • What is sales enablement content
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch - Darlene Samer, Head of GTM Enablement & Leadership at Yelp
  • Exam
Metrics and measurement

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue Enablement at Andela
  • Exam
  • Bonus: The dark arts of data - Kyle Doerflein, Director of Sales Enablement & Productivity at LogicMonitor
  • Bonus: The value of a sales enablement team - Laura Welch at HP and Rob Hornish at Redaptive, Inc
Tech and tools

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales - Leah Wigg, Sales Enablement APAC at Halcyon Knights
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Exam
  • Bonus: Using AI in sales enablement - Eoin O'Connor, Head of Sales Enablement at Paragon

Chapters

Chapters

Chapters

Sales EnablementFramework

Sales enablement is a multi-faceted role with many concepts to master as you strive to empower sales teams, and ace your career. Feel the stress melt away when you use our framework to find and fill the gaps in your knowledge of the five fundamental stages.

Download the framework

Strategy and planning

Aligning with stakeholders and crafting methodical plans are at the core of what sales enablement is all about.

Go-to-market

Internal communications

Vision statements

Stakeholder management

Change management

Alignment and collaboration

Objectives & KPIs

Enroll now

Content

Content, whether for a rep’s own use or to be shared with a prospect, can be a key part of clinching a deal and getting one step closer to your revenue goals.

Sales scripts

Content strategy

Battlecards

Sales playbook

Personas

Buyer-facing assets

SWOT Analysis

Enroll now

Tech and tools

Your tech stack is your gateway to sales and enablement success. Get the right tools in place with the right processes, and watch your teams thrive.

LMS

Evaluation

CMS

Tech stack

CRM

Sales automation

Implementation

Enroll now

Learning and development

Equipping sales reps with the skills and knowledge they need to succeed is at the heart of sales enablement. Learning & development has to be a key area of focus for that reason.

Sales kick-off

Onboarding

Sales methodology

Training & coaching

Rep feedback

Certifications

Enroll now

Growth

There’s no room to stay still in enablement. Taking feedback, iterating on programs, and measuring your results is your path to success.

Feedback

Track & analyze

Optimization

Metrics

Enroll now

Investing in yourself & your teams through programs like Sales Enablement Certified Core will put you on a path towards success. Strategic Enablement has an impact - and quantifying the impact puts you on the path to gain a seat at the table of influence, justify more headcount, help sales to drive further impact with related initiatives, or elevate the enablement brand in you.

‍

Teri Long

CB Insights

The Sales Enablement Collective Core course was a joy to go through…What I really appreciated was the resources provided along the way, and that I can access the content in the course at any time

Lilianna Fodor

Xello

I would absolutely recommend this certificate to those newer to Sales Enablement or those looking to build a stronger foundation with strategy and frameworks. The learning is well organized to keep you engaged throughout.

Jessica Gappa

Sustainalytics

Download
the curriculum 

Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program

Your instructor,

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Static and dynamic content editing

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Your
‍instructors

See more
4.6 star ratings from:

What you'll
‍accomplish 

Pick your location

Build an onboarding program

Onboard new reps and equip them with the skills they need to succeed.

Measure enablement success

Prove your team’s ROI to leadership with metrics that showcase your success.

Design impactful content

Deliver meaningful content to the right audience, at the right time.

What's
‍‍Included 

01
Content

Industry-leading, community-led curriculum that covers the core pillars of the sales enablement function from every angle - with nothing but expert intel throughout.

02
Footage

Cutting-edge insights from world-leading sales enablement experts from Salesforce, Equifax, Qlik, and more on how they've achieved success - so you can tap into their learnings.

03
Studies

Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate instant ROI, and grow your career.

04
Tasks

Work with your peers in-person on group activities, then reinforce your learning with onDemand coursework accessible anytime, anywhere.

05
Exams

After the big day, make your way through exam questions that consolidate what you learned in the certification, and help you take your learnings out into the real world.

06
Templates

Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes and work with peace of mind.

07
Access

Gain lifetime access to all certification materials, including fireside chats, and extra footage.

08
Certificates

Accredited by the CPD, get a certificate of attendance once the day’s done, and become officially sales enablement certified upon passing the exams on demand.

09

Get access to
‍‍these resources...

With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

The four pillars of sales enablement

The sales enablement framework

Structuring your sales enablement team sheet

Lead-qualification matrix

Sample sales onboarding checklist

B2B user persona template

B2B user persona template

B2C user persona template

B2B persona questions list

B2C persona questions list

Pick your location

Certified Sales Enablers
‍earn $16,732 more

Build your team’s sales enablement strategy.

Prove your team’s value to leadership.

Develop your team’s foundational knowledge.

Learn with an

‍expert...

Live virtual
In-person
On-demand
June 10, 2025
Sales Enablement Certified: Core Live Virtual
America
1 Day Program
Tuesday
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
See full program
Show more info
Learn more
1 full day live virtual training for 9 hours
Join us virtually for the ultimate sales enablement certification and shape the trajectory of your career.
Enroll now
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Chicago
Location TBC
April 22, 2025
1 Day Program
Tuesday, Full time
Instructed by:

Global Sales Enablement Lead for Premium Support, Amazon Web Services

Dina Berger
To be announced
Previous instructors: Google, Meta and Amazon
See full curriculum
Show more info
Learn more
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Dina is a bold and experienced builder and sales learning and development leader with a proven record of developing effective and engaging sales learning and revenue programs, curriculum, workshops and digital content that drive long-term revenue growth

Enroll now
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Sales Enablement Certified: Core

Approx.

Virtual OnDemand
Instructed by experts from:
Sheevaun ThatcherSalesforce,
Josh SmithThe Guardian,
Susan QuesalSquire,
Nicholas GregoryQlik,
Product Marketing Alliance
Enroll now
Show more info
Enablement Metrics Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Laura WelchHP,
Rob HornishRedaptive ,
Carly Lehner,
Product Marketing Alliance
Enroll now
Show more info
Buyer Psychology Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Lyle JaconTekAdvizr,
Crystal CrouchMotive,
Phill AgnewBuffer,
Alex ChahinTitan,
Laura WelchHP,
Product Marketing Alliance
Enroll now
Show more info
Enablement Stakeholder Management Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Sonia Pupaza,
Theo Davies,
Ben Purton,
Product Marketing Alliance
Enroll now
Show more info
Messaging Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Div ManickamCeligo ,
Holly WatsonAmazon Web Services (AWS),
James Doman-PipeRemote,
Product Marketing Alliance
Enroll now
Show more info
Pricing Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Tamara GrominskyPMM Camp,
Ria BhavnaniShopify,
Alan Albert,
Product Marketing Alliance
Enroll now
Show more info
Sales Enablement Certified: Leadership

Approx.

Virtual OnDemand
Instructed by experts from:
Sheevaun ThatcherSalesforce,
Sapphire ReelsAtlassian,
Susan QuesalSquire,
Tom CheriyanOdaseva ,
Lyle JaconTekAdvizr,
Product Marketing Alliance
Enroll now
Show more info
Sales Coaching Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Jonathan Kvarfordt,
Sarah Gross,
Kunal Pandya,
Product Marketing Alliance
Enroll now
Show more info
Sales Kickoff Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Miryam Meir,
Del Nakhi,
Sonia Pupaza,
Julie NewhouseMural,
Stephanie Middaugh,
Product Marketing Alliance
Enroll now
Show more info
Sales Enablement Certified: Core teams

Approx.

Virtual OnDemand
Instructed by experts from:
Sheevaun ThatcherSalesforce,
Josh SmithThe Guardian,
Susan QuesalSquire,
Nicholas GregoryQlik,
Arup Chakravarti,
Product Marketing Alliance
Enroll now
Show more info
Sales Enablement Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Sapphire ReelsAtlassian,
Product Marketing Alliance
Enroll now
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Change Management Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Del Nakhi,
Arup Chakravarti,
Mike Kunkle,
Andrew Barry,
Meganne Brezina,
Product Marketing Alliance
Enroll now
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Sales Training Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Tas Hirani,
Product Marketing Alliance
Enroll now
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Sales Onboarding Certified: Masters

Approx.

Virtual OnDemand
Instructed by experts from:
Arup Chakravarti,
Sheevaun ThatcherSalesforce,
Steffaney Zohrabyan,
Rita Floyd,
Tas Hirani,
Product Marketing Alliance
Enroll now
Show more info

Get this certification plus 11 others,with Pro+ membership

Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.

Learn about Pro+
Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly summit, workshops, templates, mentors, members-only events, and more.

Sales Enablement Certified: Core

11+ Masters certifications

1 free in-person Summit ticket a year

Live GTM, revenue & AI workshops

Mentor program

100s of exclusive content

60+ templates & frameworks

450+ hours of expert insights

Members-only community

SEC GPT

Subscribe to Pro+
Individual certification
$1,499
One off payment
One-off payment and lifetime access to this accredited certification.

Lifetime access to individual certification bought

Access to all future certification updates

Official certification if you pass the exams

Enroll now

Choose the wayyou want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In-person
Enroll now
Live virtual
Enroll now
On-demand
Enroll now
Comprehensive curriculum
19+ hours of on-demand content, with fireside chats, templates & frameworks, coursework & exams.
Official certification
Official CPD & CIM accredited certification.
Real-time interaction
Interact with peers and the instructor live with real-time feedback.
Instructor-led
Direct support to guide you through the curriculum from a PMM expert.
Role play
Hands-on activities and tangible exercises.
Networking opportunities
Build your network with PMMs near you and bond over drinks.

Why choose
‍certifications from SEC?  

Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.

Pick your location

Old Way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New Way

Content updated multiple times each year
Interactive learning at your own pace
Insights from the best in the business

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

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Don't look for the answers get them instantly

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

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FAQS

Who’s this sales enablement core certification for?

This certification is for anyone who’s ready to boost their sales enablement strategies and skills to the next level. Want to become a well-rounded sales enablement practitioner, add more value to your company, and become a true expert in the realm of sales enablement? This certification has you covered.

What are the benefits of gaining a sales enablement core certification?

Not only does our sales enablement certification provide you with the skills and confidence to lead an effective sales enablement program, it also gives you an accredited SE certification, backed by a host of the world’s leading authorities on sales enablement. 

How does the in-person certification work?

The certification is live and in-person. Enroll, attend on the day and work through modules and take part in activities alongside your peers. After the day’s up, you’ll gain access to an on demand version of the certification to refresh your memory and access bonus footage. If you pass the mandatory exam questions, you’ll become Sales Enablement Certified!

‍

How long will the in-person certification take to complete?

In-person, you’ll attend from 9am through to 5:30pm. Then, you’ll gain access to the onDemand version of the certification, featuring 15 hours of content, activities, and exams.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the certification content?

For life! One, one-off payment gives you unlimited to all the certification's content forevermore.

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