Master the fundamentals ofsales enablement

Our online sales enablement certification, created in collaboration with seasoned experts, is designed to develop your foundational knowledge of sales enablement - setting your career up for success.
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Certification
overview 

Master the core elements of sales enablement, including:

  • Building an efficient onboarding program
  • Measuring success with sales enablement metrics
  • Designing effective sales content
  • Working with leadership

Whether you’re a veteran sales enablement professional who wants to brush up on the essentials, or a fresh-faced newbie to the enablement scene looking to learn how to make a big impact, you'll revolutionize your sales enablement knowledge with our comprehensive online certification.

Curriculum

Chapters

  • What is sales enablement?
  • Why sales enablement matters
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function - Pooja Kumar, Director of Sales Enablement and Organizational Culture at Oracle
  • Fireside chat: Sheevaun Thatcher, VP Learning and Strategic Execution at RingCentral

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization - Josh Smith, Head of Sales Enablement at the Guardian
  • Lead-qualification matrix
  • Bonus: Driving cross-functional alignment to improve outcomes - Susan Quesal, Director of Revenue Enablement at Lessonly by Seismic
  • Fireside chat: Lyle Jacon, Sales Operations Consultant at TekAdvizr

Chapters

  • An intro to sales onboarding and training
  • Welcoming your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program - Expert panel discussion
  • Training and coaching
  • How to improve sales team training sessions
  • Bonus: "It’s about making things simple" - Kevin Rich, Global GTM Enablement Director at Shift Technology
  • Fireside chat: Tom Cheriyan, Senior Director of Revenue Enablement at OwnBackup

Chapters

  • Ideal customer profiles
  • Personas
  • Bonus: Develop personas the right way - Misha Rangel, Senior Product Marketing Manager at IBM
  • Empathy mapping
  • The customer journey
  • Bonus: Four steps to sharpen your Go-to-Market focus with customer segmentation - Joe Andrews, VP Product and Solutions Marketing at InsideView

Chapters

  • What is sales enablement content
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch - Darlene Samer, Head of GTM Enablement & Leadership at Yelp

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue Enablement at Andela
  • Bonus: The dark arts of data - Kyle Doerflein, Director of Sales Enablement & Productivity at LogicMonitor
  • Fireside chat: Laura Welch at HP and Rob Hornish at Redaptive, Inc

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales - Leah Wigg, Sales Enablement APAC at Halcyon Knights
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Bonus: Using AI in sales enablement - Eoin O'Connor, Head of Sales Enablement at Paragon

Chapters

Chapters

Chapters

Introduction to sales enablement

Chapters

  • What is sales enablement?
  • Why sales enablement matters
  • The foundations of sales enablement
  • Who owns sales enablement?
  • Structuring sales enablement teams
  • The sales enablement charter
  • Bonus: Creating a scalable sales enablement function - Pooja Kumar, Director of Sales Enablement and Organizational Culture at Oracle
  • Fireside chat: Sheevaun Thatcher, VP Learning and Strategic Execution at RingCentral
Cross-functional alignment

Chapters

  • Company alignment
  • Encouraging cross-collaboration
  • Making sales enablement's voice heard
  • Qualified leads
  • Bonus: Sales and marketing lead optimization - Josh Smith, Head of Sales Enablement at the Guardian
  • Lead-qualification matrix
  • Bonus: Driving cross-functional alignment to improve outcomes - Susan Quesal, Director of Revenue Enablement at Lessonly by Seismic
  • Fireside chat: Lyle Jacon, Sales Operations Consultant at TekAdvizr
Onboarding and training

Chapters

  • An intro to sales onboarding and training
  • Welcoming your new hires
  • Prepping for onboarding
  • Bonus: Building an onboarding program - Expert panel discussion
  • Training and coaching
  • How to improve sales team training sessions
  • Bonus: "It’s about making things simple" - Kevin Rich, Global GTM Enablement Director at Shift Technology
  • Fireside chat: Tom Cheriyan, Senior Director of Revenue Enablement at OwnBackup
Customer-centricity

Chapters

  • Ideal customer profiles
  • Personas
  • Bonus: Develop personas the right way - Misha Rangel, Senior Product Marketing Manager at IBM
  • Empathy mapping
  • The customer journey
  • Bonus: Four steps to sharpen your Go-to-Market focus with customer segmentation - Joe Andrews, VP Product and Solutions Marketing at InsideView
Guided content

Chapters

  • What is sales enablement content
  • Sales scripts
  • Product sheets
  • Competitor analysis content
  • Battlecards
  • Creating content salespeople will love
  • Whitepapers
  • Case studies
  • Develop a sales enablement content strategy
  • Sales enablement playbook
  • Bonus: Creating a sales enablement playbook from scratch - Darlene Samer, Head of GTM Enablement & Leadership at Yelp
Metrics and measurement

Chapters

  • Sales enablement metrics
  • Content usage
  • Time to productivity
  • Win/close rates
  • Average deal size
  • Sales velocity
  • Sales confidence
  • Reporting findings
  • Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue Enablement at Andela
  • Bonus: The dark arts of data - Kyle Doerflein, Director of Sales Enablement & Productivity at LogicMonitor
  • Fireside chat: Laura Welch at HP and Rob Hornish at Redaptive, Inc
Tech and tools

Chapters

  • Tech and tools in sales enablement
  • Company alignment tools
  • Onboarding and training tools
  • Empowering reps to be self-sufficient
  • Bonus: Using technology to increase sales - Leah Wigg, Sales Enablement APAC at Halcyon Knights
  • Customer-centric tools
  • Sales content tools
  • Tools for metrics and measurement
  • Bonus: Using AI in sales enablement - Eoin O'Connor, Head of Sales Enablement at Paragon

Modules

Modules

Modules

Our stats

15
Hours of content
8
Modules
40+
Chapters
59
Exam questions
20
Templates & frameworks

Investing in yourself & your teams through programs like Sales Enablement Certified Core will put you on a path towards success. Strategic Enablement has an impact - and quantifying the impact puts you on the path to gain a seat at the table of influence, justify more headcount, help sales to drive further impact with related initiatives, or elevate the enablement brand in you.

Teri Long

Vice President

Download
your brochure 

Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Download brochure
Pitch the program

Sales EnablementFramework

Sales enablement is a multi-faceted role with many concepts to master as you strive to empower sales teams, and ace your career. Feel the stress melt away when you use our framework to find and fill the gaps in your knowledge of the five fundamental stages.

4.6 star ratings from:
VP Strategic Slack Enablement

Sheevaun's journey from team sports to technology leadership is as dynamic as her approach to business. From coding to professional services, she found her true calling in strategic enablement, bridging sales and leadership to drive winning strategies. Her playbook, built on proven methods and tools, fuels sales velocity and growth. With investor confidence in her vision, Sheevaun champions the power of people, recognizing that success is fueled by team dynamics and individual drive.

Your
instructors 

By the end of the certification
‍‍you'll be able to...

Build an onboarding program

Onboard new reps and equip them with the skills they need to succeed

Measure enablement success

Prove your team’s ROI to leadership with metrics that showcase your success.

Design impactful content

Deliver meaningful content to the right audience, at the right time

What's
‍‍included  

01
Content

Industry-leading, community-led curriculum that covers the core pillars of the sales enablement function from every angle - with nothing but expert intel throughout.

02
Interviews

Cutting-edge insights from world-leading sales enablement experts from Salesforce, Equifax, Qlik, and more on how they've achieved success - so you can tap into their learnings.

03
Exams

Exam questions throughout to consolidate your learning, challenge your way of thinking and ensure what you learn in the course is taken out into the real world.

04
Templates

Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes and work with peace of mind.

05
Coursework

Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate instant ROI, and grow your career.

06
Bonus

Access fireside chats, and extra footage, plus apply practical tools and resources to implement cutting-edge enablement strategies.

07
Certification

Get officially Sales Enablement certified upon passing all the exams.

08

09
AI-Powered

Get access to
‍‍these resources...

With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

The Sales Enablement framework

Structuring your sale enablement team sheet

Change management template

Lead-qualification matrix

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Book a free
career consultation

Identify your strengths and areas for improvement.

Get expert advice tailored to your career goals.

Explore the impact of certification on your career.

Get this certification plus 11 others,with Pro+ membership

Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every certification, a yearly summit, workshops, templates, mentors, members-only events, and more.

Sales Enablement Certified: Core

11+ Masters certifications

1 free in-person Summit ticket a year

Live GTM, revenue & AI workshops

Mentor program

100s of exclusive content

60+ templates & frameworks

450+ hours of expert insights

Members-only community

SEC GPT

Subscribe to Pro+
Individual certification
$1,299
One off payment
One-off payment and lifetime access to this accredited certification.

Lifetime access to individual certification bought

Access to all future certification updates

Official certification if you pass the exams

Get this course plus 25 others,
with Exec+ membership

Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.

Exec+ membership
$250
/month (billed annually)
$150
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, peer groups, dinners, exclusive leadership events, and more,

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Exclusive PMM Leaders Summit

Leadership programs

Mastering leadership workshops

Peer-to-peer mentorship

Carefully curated peer groups

Leadership breakfast briefings & dinners

100+ templates and frameworks

500+ hours of OnDemand insights

Members-only events and community

Subscribe to Exec+
Individual certification
$1,299
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Certification
benefits

Own your sales enablement strategy

Prove your value to leadership

Develop your foundational enablement knowledge

Choose the wayyou want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In-person
Enroll now
Live virtual
Enroll now
On-demand
Enroll now
Comprehensive curriculum
19+ hours of on-demand content, with fireside chats, templates & frameworks, coursework & exams.
Official certification
Official CPD & CIM accredited certification.
Real-time interaction
Interact with peers and the instructor live with real-time feedback.
Instructor-led
Direct support to guide you through the curriculum from a PMM expert.
Role play
Hands-on activities and tangible exercises.
Networking opportunities
Build your network with PMMs near you and bond over drinks.

Why choose
certifications from SEC?  

Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.

Old Way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New Way

Content updated multiple times each year
Interactive learning at your own pace
Insights from the best in the business

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Don't look for the answers get them instantly

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who’s this sales enablement core certification for?

This certification is for anyone who’s ready to boost their sales enablement strategies and skills to the next level. Want to become a well-rounded sales enablement practitioner, add more value to your company, and become a true expert in the realm of sales enablement? This certification has you covered.

What are the benefits of gaining a sales enablement core certification?

Not only does our sales enablement certification provide you with the skills and confidence to lead an effective sales enablement program, it also gives you an accredited SE certification, backed by a host of the world’s leading authorities on sales enablement. 

How does the Sales Enablement core certification work?

The certification is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Enablement Certified!

How long will the core certification take to complete?

The certification content, activities, and exams will take approximately around 9 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the certification content?

For life! One, one-off payment gives you unlimited to all the certification's content forevermore.

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‍‍always love...

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Enablement Metrics Certified | Masters

Gain mastery in metrics for enhanced sales enablement. Learn to identify, track, report, and showcase your value effectively.

Wait! Unlock this and 25 other courses ‍OnDemand with a Pro+ membership.

Get access to $16,000+ worth of world-class product marketing resources. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence.