Download
your brochure
%201.svg)
.svg)
Master enablement metrics andstart to showcase your success
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
Certification
overview
Struggling to track your enablement team’s success or prove its value to leadership?
This certification, created with enablement experts, goes beyond teaching metrics—it empowers you to measure performance, refine programs, and showcase results.
Learn proven methods to present data effectively and highlight enablement’s impact. Get Enablement Metrics Certified and position your team as a trusted organizational resource.
Curriculum
Chapters
- Why we measure
- Exam
Chapters
- Distinguish the right measurements for your team
- Exam
- Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue at Andela
Chapters
- Ensuring measurements are meaningful
- Exam
Chapters
- Reporting your results to stakeholders and tracking your goals
- Exam
Chapters
- Ensuring consistency and relevance
- Exam
Chapters
- Exploring new hire training
- Exam
Chapters
- How to create engaging monthly webinars
- Exam
Chapters
- Connecting product training to your goals
- Exam
Chapters
- Training and tracking your seller's soft skills
- Exam
- Bonus: The importance of SE metrics - Expert panel discussion
Chapters
- How to measure comms tools and TOIs
- Exam
- Fireside chat: The importance of metrics and their relationship to sales - Rob Hornish, Chief Sales Officer at Redaptive, Inc
Chapters
- Why we measure
- Exam
Chapters
- Distinguish the right measurements for your team
- Exam
- Bonus: Enablement metrics 101 - Carly Lehner, Head of Revenue at Andela
Chapters
- Ensuring measurements are meaningful
- Exam
Chapters
- Reporting your results to stakeholders and tracking your goals
- Exam
Chapters
- Ensuring consistency and relevance
- Exam
Chapters
- Exploring new hire training
- Exam
Chapters
- How to create engaging monthly webinars
- Exam
Modules
- Connecting product training to your goals
- Exam
Modules
- Training and tracking your seller's soft skills
- Exam
- Bonus: The importance of SE metrics - Expert panel discussion
Modules
- How to measure comms tools and TOIs
- Exam
- Fireside chat: The importance of metrics and their relationship to sales - Rob Hornish, Chief Sales Officer at Redaptive, Inc
Our stats
.avif)
"The instructor is an expert in the domain of enablement metrics and brings a wealth of knowledge to the course; provides real-world examples and case studies, illustrating how enablement metrics can drive meaningful change and improve performance."
Tina Kuralt
Sales Enablement Manager
"Love this course! Lots of insight for someone leading a new sales enablement team and looking to focus more on metrics. We are currently working on our baseline, and this was helpful for a beginner. I loved the variety of content an the way it was delivered. Excellent host/facilitator as well! Thoroughly enjoyed it and will be putting a lot of what I learned into practice."
Sarah Wester
Senior Manager of Sales Enablement & Operations
“Since I am the first and only sales enablement person at my company, this course was extremely helpful. The experience was like being mentored in this area by experienced sales enablement professionals.“
Lauren Ballinger
Director of Sales Enablement
Download
your brochure
Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
.svg)
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Laura Welch
Laura is the Director of MADO Change Management at HP, bringing over 20 years of experience in marketing and product marketing to her role. With a strong background in training and enablement spanning over 15 years, she is known for her expertise in driving organizational change. Laura is also a professional speaker and TEDx presenter, captivating audiences with her talk "10,000 Miles: The Momentum of One Step". Beyond her professional accomplishments, Laura holds a 3rd Degree Black Belt in MMA and serves as a mentor for the Young Women's Association in Austin (YWA), empowering the next generation of leaders.
.png)
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Rob Hornish
Rob is the Chief Sales Officer (CSO) at Redaptive, Inc., where he brings his dynamic leadership style to drive sales excellence. With a relentless focus on results, he leads by example in the trenches, coaching his team to success. Rob's ability to simplify complex technical challenges and build consensus among diverse stakeholders ensures wins for his team, partners, and customers. His commitment to investing in his team's development and fostering trust underscores his dedication to driving sustainable growth while keeping the journey enjoyable.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Carly Lehner
Carly is a highly accomplished and results-driven pro with over 10 years of experience in Revenue Enablement. She has a poven track record in leading global strategy and execution of Enablement initiatives, with a focus on creating efficient sales processes, developing training programmes, and driving revenue growth.
By the end of the certification
you'll be able to...
Measure impact
Efficiently track your sales enablement activities, ensuring every effort aligns with tangible business outcomes.
Showcase value
Articulate and prove the undeniable significance of your enablement initiatives, moving from "nice-to-have" to indispensable.
Optimize strategy
Connect metrics seamlessly with your team's vision, ensuring a unified, results-driven approach to sales enablement.
What's
included
Experience 10 meticulously designed modules, packed with insights and strategies to boost your enablement metrics mastery journey.
Engage with optional yet impactful tasks and activities that consolidate your learning, ensuring you grasp every topic at a deeper level.
Challenge yourself with 50 carefully curated questions scattered throughout the course. They're not just tests; they're stepping stones to mastery.
Get your hands on top-tier, industry-approved templates. Ready to implement, they're your secret weapon for quick, effective enablement action.
Delve into expert perspectives from Laura Welch and others. With over 23 years of industry experience, her wisdom is your new guiding light.
One payment, unlimited access. Dive back into course materials anytime, anywhere. Your personal enablement library, available for life.
Upon course completion, secure your Enablement Metrics Masters certification – a testament to your expertise, commitment, and new-found skills.
Engage with multimedia content: videos, infographics, and more. Learning is an experience, and we've made it immersive.
Get access to
these resources...
With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual certification bought
Access to all future certification updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Certification
benefits
Competitive edge: Stand out in the sales enablement arena with advanced metric knowledge, making you a sought-after expert in the field.
Informed decision-making: Harness the power of metrics to make data-driven decisions, ensuring optimal results for your sales initiatives.
Career growth: With a prestigious certification under your belt, open doors to new opportunities and climb the career ladder faster.
Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
Don't look for the answers get them instantly
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
Anyone eager to amp up their sales enablement metrics skills! Whether you're just starting out or looking to refine your expertise, this certification is your ticket to success.
Around 3 hours. Perfect for a deep dive over a weekend or spread out over a few evenings!
You'll walk away with the Enablement Metrics: Masters certification, a shiny badge of honor. Not just that, you'll have a toolkit of knowledge to apply in the real world. Oh, and you'll have lifetime access to all the content – so you can revisit anytime!
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the certification's content forevermore.
