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Become a true sales enablementmaster
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Certification
overview
Struggling to leave your mark on your sales team? Can’t convince sellers to attend training or use content? We've got you covered.
Our expert-led Sales Enablement Certified: Masters certification dives into best practices used by the very best, helping you put processes in place to convert more prospects into customers.
Gain the skills to design a top-notch sales enablement program from scratch, while maintaining internal stakeholder buy-in.
Curriculum
Chapters
- What to expect in this course
- What is and isn't sales enablement
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam
Chapters
- Defining what is required
- Discover, develop, launch, iterate
- Exam
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, processes & metrics
- Sales organization context and data
- Sales performance, segments & roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context & data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product (sales) one pagers
- Comparison overview
- Pricing overview
- Product overview
- Webinars
Chapters
- Customer case studies and testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam
Chapters
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam
Chapters
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam
- Bonus: Creating a sales playbook from scratch - Darlene Samer, Head of GTM Enablement and Leadership Developement at Yelp
Chapters
Chapters
- What to expect in this course
- What is and isn't sales enablement
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam
Chapters
- Defining what is required
- Discover, develop, launch, iterate
- Exam
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, processes & metrics
- Sales organization context and data
- Sales performance, segments & roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context & data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product (sales) one pagers
- Comparison overview
- Pricing overview
- Product overview
- Webinars
Chapters
- Customer case studies and testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam
Modules
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam
Modules
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam
- Bonus: Creating a sales playbook from scratch - Darlene Samer, Head of GTM Enablement and Leadership Developement at Yelp
Modules
Our stats
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“We as product marketers know that Sales Enablement is one of key pillars of our work, yet many of us don't know where to start or are we doing a good job. This course has put a lot of practices into perspective, and definitely gave me inspiration on how to structure the program that will benefit the entire organization”
Igor Kranjčec
Head of Revenue
“Wow! Blown away by the depth of this sales enablement course. Love that there’s a whole section on how to build your assets library. From sales scripts, one pagers & webinars, this course has it all. Can’t wait to implement some of these best practices into my own sales enablement program.”
Crystal Crouch
Founder
“Superb! Would highly recommend no matter where you're at in your sales enablement career journey.”
Tyler J. Rouse
Cloud Software Sales Enablement Professional
Download
your brochure
Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Sapphire Reels
Sapphire's the Director of Portfolio and Integrated Marketing at Pluralsight, where she leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs.
As a sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sapphire Reels
Sapphire's the Director of Portfolio and Integrated Marketing at Pluralsight, where she leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs.
As a sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.
By the end of the certification
you'll be able to...
Design programs
Craft tailored sales enablement programs that align with your business objectives and energize your sales team.
Master metrics
Analyze and interpret key data to prove the impact of your initiatives on revenue and business growth.
Engage teams
Inspire and equip your sales reps with the tools and knowledge they need to excel in today’s competitive market.
What's
included
Over 4 hours of rich, interactive material designed to upgrade your sales enablement game. You won't just learn; you’ll immerse in a transformative experience.
Hands-on assignments that make theory meet practice. We’ve tailored these tasks to help you apply your newfound knowledge to real-world scenarios.
80+ challenging questions to put your learning to the test. Don’t sweat it, though—they're designed to just make sure you've mastered the essentials.
22 tried, tested, and vetted templates and frameworks. They’re ready to use right away to streamline your processes and give you peace of mind.
Glean wisdom from industry vet Sapphire Reels. She’s sharing the secrets that top-tier sales enablement pros don’t want you to know.
Lifetime entry to all course materials. Refresh your skills whenever you need, because we’re not about that 'limited access' life.
78 expert video lessons, masterfully crafted. Picture this: you, coffee in hand, diving into high-quality, engaging content.
Real-world case studies that dissect success and failure alike. We're giving you the behind-the-scenes tour of what works and what doesn't.
Get access to
these resources...
With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual certification bought
Access to all future certification updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Certification
benefits
Boost your credentials with a prestigious certification, making you a standout candidate in the competitive sales enablement field.
Go beyond theory with hands-on exercises and real-world case studies that prepare you for immediate success in your role.
Connect with a vibrant community of like-minded professionals, fostering relationships that can lead to mentorship, collaboration, and career opportunities.
Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
Don't look for the answers get them instantly
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
No matter where you’re at in the journey; whether you’re partnering with a sales enablement team or owning it yourself, this certification is packed with a variety of sales enablement content that’ll enhance your credentials, including real-life examples, case studies, expert tuition, templates, and activities you need to build and scale awesome sales enablement programs.
Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Enablement Certified!
The course is 100% OnDemand and fully self-paced.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the certification's content forevermore.
