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Lead by example and elevateyour enablement team
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Certification
overview
Leading any team requires huge responsibility, but heading up a sales enablement team brings unique challenges to the table.
Whether you’re a new or existing leader Sales Enablement Certified: Leadership will give you actionable, practical knowledge to help you on your leadership path in enablement.
You’ll learn how to create a winning enablement strategy, onboard new hires effectively, and provide ongoing coaching that gets results. But that’s not all, you’ll walk away feeling confident and ready to lead your enablement team to success.
With insights from sales enablement leaders at Salesforce, Slack, and more, this course isn’t just a resume booster—it’s your path to becoming the leader your team needs.
Curriculum
Chapters
- Defining leadership
- CARE-based leadership
- Four pillars of sales enablement
- Managing your team: hard vs soft skills
- Bonus: Why innovation is instrumental to sales enablement - Georgia Watson, Sales Enablement Leader at IBM
- Fireside chat: Sheevaun Thatcher was VP of Learning and Enablement at RingCentral
Chapters
- Building your sales enablement team
- 3 key focuses for effective frontline sales leadership
- SMART hiring
- Bonus: Building a sales enablement team: 4 lessons learned - Isabel Duce
- Welcoming your new hires
- Designing your onboarding program
- Structuring the onboarding program
- Sales training vs sales coaching
- Bonus: Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President of Global Revenue Enablement at RingCentral
- Sales training has evolved - how is enablement adapting?
- Fireside chat: Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
- Fireside chat: Ethan Barhyt, CEO and Founder of VoiceOps and Wendy Roth, Implementation Manager at VoiceOps
Chapters
- Company alignment
- Bonus: Scaling sales enablement - Sapphire Reels, Senior Director of Product Marketing at Pluralsight
- Encouraging cross-collaboration
- The sales enablement charter
- Compensation planning
- Bonus: The sales enablement playbook - [Fireside chat] Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
Chapters
- Sales enablement content
- Bonus: Creating immersive content experiences - Jam Khan, VP of Product Marketing at Seismic
- Creating content sales people will love
- Gaining a competitive edge with SWOT analysis
- Battlecards
- Mastering personas
- Sales scripts
- Product sheets
- Whitepapers
- Maximizing impact with effective case studies
- Sales enablement content strategy
- Bonus: Getting the most out of your sales content - Bill Peterson, Head of Sales Enablement at Litmus
Chapters
- Tech and tools in sales enablement
- 5 essential features of your sales tech stack
- Company alignment tools
- Onboarding and training tools
- Bonus: Empowering sales through sales enablement and sales readiness tech solutions - Leah Wigg, sales enablement expert and consultant
- Sales enablement content tools
- Tools for measuring success
- Bonus: Using AI in sales enablement - Principle at Infosys Consulting
- AI and Sales: A winning combination
Chapters
- Sales enablement metrics
- Data democratization: How to flip sales accountability
- Content usage
- Time to productivity
- Win/close rates
- Average deal size
- Sales velocity
- Sales confidence
- Handling objections
- Bonus: RevOps problems - reporting, analyzing, and presenting data - Hannah O'Meara, Senior Manager of Revenue Operations at Tripadvisor
Chapters
Chapters
Chapters
Chapters
Chapters
- Defining leadership
- CARE-based leadership
- Four pillars of sales enablement
- Managing your team: hard vs soft skills
- Bonus: Why innovation is instrumental to sales enablement - Georgia Watson, Sales Enablement Leader at IBM
- Fireside chat: Sheevaun Thatcher was VP of Learning and Enablement at RingCentral
Chapters
- Building your sales enablement team
- 3 key focuses for effective frontline sales leadership
- SMART hiring
- Bonus: Building a sales enablement team: 4 lessons learned - Isabel Duce
- Welcoming your new hires
- Designing your onboarding program
- Structuring the onboarding program
- Sales training vs sales coaching
- Bonus: Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President of Global Revenue Enablement at RingCentral
- Sales training has evolved - how is enablement adapting?
- Fireside chat: Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
- Fireside chat: Ethan Barhyt, CEO and Founder of VoiceOps and Wendy Roth, Implementation Manager at VoiceOps
Chapters
- Company alignment
- Bonus: Scaling sales enablement - Sapphire Reels, Senior Director of Product Marketing at Pluralsight
- Encouraging cross-collaboration
- The sales enablement charter
- Compensation planning
- Bonus: The sales enablement playbook - [Fireside chat] Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
Chapters
- Sales enablement content
- Bonus: Creating immersive content experiences - Jam Khan, VP of Product Marketing at Seismic
- Creating content sales people will love
- Gaining a competitive edge with SWOT analysis
- Battlecards
- Mastering personas
- Sales scripts
- Product sheets
- Whitepapers
- Maximizing impact with effective case studies
- Sales enablement content strategy
- Bonus: Getting the most out of your sales content - Bill Peterson, Head of Sales Enablement at Litmus
Chapters
- Tech and tools in sales enablement
- 5 essential features of your sales tech stack
- Company alignment tools
- Onboarding and training tools
- Bonus: Empowering sales through sales enablement and sales readiness tech solutions - Leah Wigg, sales enablement expert and consultant
- Sales enablement content tools
- Tools for measuring success
- Bonus: Using AI in sales enablement - Principle at Infosys Consulting
- AI and Sales: A winning combination
Chapters
- Sales enablement metrics
- Data democratization: How to flip sales accountability
- Content usage
- Time to productivity
- Win/close rates
- Average deal size
- Sales velocity
- Sales confidence
- Handling objections
- Bonus: RevOps problems - reporting, analyzing, and presenting data - Hannah O'Meara, Senior Manager of Revenue Operations at Tripadvisor
Chapters
Modules
Modules
Modules
Our stats
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“If you are entering or thinking about entering a leadership enablement position, this course is a great place to get started, and build on your knowledge for those next level skills.”
Annie Johnson
Revenue Enablement Manager
“If you just landed in a sales enablement leadership role, this is definitely a must-do course, complete with frameworks, scalability and metrics will make sure you are building and prioritizing a successful sales enablement program tailored to your organization.”
Silvia Frucci
Senior Product Marketing Manager
Download
your brochure
Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sheevaun Thatcher
Sheevaun's journey from team sports to technology leadership is as dynamic as her approach to business. From coding to professional services, she found her true calling in strategic enablement, bridging sales and leadership to drive winning strategies. Her playbook, built on proven methods and tools, fuels sales velocity and growth. With investor confidence in her vision, Sheevaun champions the power of people, recognizing that success is fueled by team dynamics and individual drive.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sapphire Reels
Sapphire's the Director of Portfolio and Integrated Marketing at Pluralsight, where she leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs.
As a sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Susan Quesal
Susan is a seasoned Revenue Enablement leader with a robust background in academic learning, program management, and corporate L&D. Her passion for driving alignment across businesses finds a perfect outlet in Enablement, where she excels in fostering collaboration and maximizing team value. As a leader, Susan empowers her teams to take ownership, develop efficiency, and cultivate collaboration skills. She believes in providing growth opportunities for aspiring leaders while also valuing the contributions of those dedicated to their craft. Susan's commitment to aligning assets and outcomes early on ensures success and buy-in at every step of the journey.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tom Cheriyan
Thomas, VP of Global Sales Enablement at Odaseva, brings 15+ years of tech sector experience, excelling in intellectual property, technology, engineering, and strategic marketing. Holding an MBA from Zicklin School of Business and a Bachelor's in Computer Engineering from The City College of New York, he's also an Adjunct Professor at CCNY, nurturing future engineers and business leaders. Beyond work, Thomas cherishes his role as #girldad to two amazing daughters.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Lyle Jacon
With over 25 years of experience leading three companies and diverse departments, Lyle thrives in building, improving, and fixing processes. A seasoned expert in Sales Operations and Sales Enablement, he pioneers strategies aligning sales teams with evolving sales technology. Lyle excels in coaching and fostering team success, collaborating seamlessly across departments. His proficiency spans sales technology integration, leveraging various CRM systems, and driving relentless process enhancements. With a passion for success and a knack for creating smiles, Lyle embodies effective leadership and continuous improvement.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Kunal Pandya
Founder & CEO at Sales Velocity Labs and VP Global Revenue Enablement at Corsearch, Kunal supports SaaS companies boost their revenue by over 20% with his ROI-centric revenue performance optimization strategies.
By the end of the certification
you'll be able to...
Lead confidently
Step up and inspire your sales enablement team with newfound leadership skills and a boost in self-assurance.
Enable excellence
Transform new hires into top performers with personalized onboarding and ongoing, impactful coaching techniques.
Drive success
Learn to set, monitor, and exceed targets, steering your sales team toward consistent growth and standout achievements.
What's
included
Meet your new leadership playbook. Dive into comprehensive, curated materials that are ready to elevate your sales enablement game.
Get stuck in with engaging assignments that mirror real-world challenges. It’s time to put what you learn into action!
Ace our 50+ exam questions across modules and prove you've mastered the key concepts.
Say hello to your new best friends—15 actionable, tested templates and frameworks, ready to make your workday a whole lot smoother.
Learn from the pros. Gain invaluable, insider perspectives from seasoned experts at top companies such as Salesforce, Atlassian, Velocity Labs and Upside. They’ve been there, done that, and are sharing all.
Forever yours! Enjoy lifetime entry to all course materials—plus any shiny new updates we add.
Grab your popcorn for exclusive fireside chats with experts in the field, including SEC Ambassador Thomas Cheriyan.
It's not just a course—it’s a badge of honor. Achieve official Sales Enablement Leadership Certified status and wear it proudly on your resume.
Get access to
these resources...
With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual certification bought
Access to all future certification updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Certification
benefits
Actionable tools: Gain access to proven templates and frameworks that you can apply immediately, saving time and boosting your team’s effectiveness.
Expert network: Connect with and learn from industry-leading professionals, creating invaluable relationships that can shape your career and ideas.
Customized learning: Enjoy a flexible, self-paced online course that fits into your busy life, allowing you to learn and grow on your own terms.
Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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FAQS
This certification is designed for aspiring and new sales enablement leaders aiming to sharpen their skills and take their careers to the next level. If you’re eager to lead your team to success with style and strategy, you're in the right place!
Totally up to you! With 10+ hours of content, you can zip through in a week or take it easy and spread it out. It’s 100% self-paced, so you’re in control.
After passing all the exams, you’ll earn your official Sales Enablement Certified: Leadership certificate—a stand-out addition to your resume. Plus, you'll have lifetime access to all the certification materials to revisit anytime.
Absolutely! Our dedicated support team is here to lend a hand and answer any questions you have during your journey. We’re all ears!
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the certification's content forevermore.
