Download
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Your path to more effectivesales coaching starts here
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Certification
overview
Frustrated with reps missing quotas despite your coaching? Our sales coaching certification equips you with tools to blend instinct and data for real results.
Learn best practices, harness valuable insights, and master one-to-one coaching while integrating it into your sales enablement strategy.
Become the expert your team needs for consistent success.
Curriculum
Chapters
- Coaching defined
- Terms & sales coaching defined
- Where to start? End in mind
- Assessments
- Psychological safety, building trust and affective filter concept
- Four levels of competencies
- Coaching map and plans
- Fireside chat: Stephanie Middaugh, Director of Enablement at Workramp
Chapters
- Using data effectively
- What is the Sales velocity metric?
- Using sales velocity to coach
- Conversational intelligence tools and data
- Sales process stages data
- Measuring the coachee and measuring the coach/coaching program
- Fireside chat: Kunal Pandya, Founder & CEO at Sales Velocity Labs
Chapters
- Overview of styles and approaches
- Autocratic coaching
- Democratic coaching
- Holistic coaching
- Mindful coaching
- 4DX coaching
Chapters
- Choosing and creating a coaching culture
- Choosing and creating a coaching strategy
- Creating coaching action plans
- Enrolling leaders in strategy
Chapters
- Power of listening and coaching questions
- Templates for a coaching session
- Summary and wrap-up
- Scorecards and additional resources
- Bonus: Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President, Global Revenue Enablement at RingCentral
Chapters
Chapters
Chapters
Chapters
Chapters
Chapters
- Coaching defined
- Terms & sales coaching defined
- Where to start? End in mind
- Assessments
- Psychological safety, building trust and affective filter concept
- Four levels of competencies
- Coaching map and plans
- Fireside chat: Stephanie Middaugh, Director of Enablement at Workramp
Chapters
- Using data effectively
- What is the Sales velocity metric?
- Using sales velocity to coach
- Conversational intelligence tools and data
- Sales process stages data
- Measuring the coachee and measuring the coach/coaching program
- Fireside chat: Kunal Pandya, Founder & CEO at Sales Velocity Labs
Chapters
- Overview of styles and approaches
- Autocratic coaching
- Democratic coaching
- Holistic coaching
- Mindful coaching
- 4DX coaching
Chapters
- Choosing and creating a coaching culture
- Choosing and creating a coaching strategy
- Creating coaching action plans
- Enrolling leaders in strategy
Chapters
- Power of listening and coaching questions
- Templates for a coaching session
- Summary and wrap-up
- Scorecards and additional resources
- Bonus: Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President, Global Revenue Enablement at RingCentral
Chapters
Chapters
Modules
Modules
Modules
Our stats
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"This was a great course for understanding different coaching styles and ways to build a coaching culture at an organization. The templates and materials they provide are excellent resources."
Scott Sargent
Senior Revenue Enablement Manager
"The course on Sales Coaching was a great introduction to that topic and I will definitely adopt some of the learnings when building a coaching program."
Eleonora Zavalloni
Sales Enablement Manager
"This course was lovely for the time allotted, and I am taking away many practical ideas, strategies and plans to use in my role."
Cheyenne Griffith
Senior Sales Enablement Manager
"This is an amazing course! I think it is a great course for anyone who is looking to deep dive into coaching strategies. I can really see these this topic making a huge impact on SE content and training for Sales Managers."
Annie Johnson
Revenue/Sales Enablement Manager
Download
your brochure
Leverage the collective expertise and proven success from the world’s leading sales enablement community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Jonathan Kvarfordt
Jonathan Kvarfordt, often referred to as “Coach K” (only reason why is because of his complex spelling of his last name and because he coaches) is currently the Founder at GTM AI Academy. He has been in the enablement space for the last ten years, being in sales for 25 years from various industries doing everything from inside sales to enterprise sales. Currently he is a Member, Ambassador, and Certified Fellowship Leader of the SEC. In his sales career he was consistently in the top 10% producing reps and loves supporting team members to succeed
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sarah Gross
Sarah's life motto is to make her life a story worth telling. Sarah faces all life adventures with this same adventure driven spirit and she loves helping those around her succeed – team members, clients, colleagues and partners. She does this by being inquisitive, listening & leveraging data to help make informed business decisions.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Kunal Pandya
Founder & CEO at Sales Velocity Labs and VP Global Revenue Enablement at Corsearch, Kunal supports SaaS companies boost their revenue by over 20% with his ROI-centric revenue performance optimization strategies.
By the end of the certification
you'll be able to...
Harness data
Utilize critical sales metrics to inform your coaching strategies, leading to better decision-making and measurable results.
Craft strategies
Design a tailored coaching blueprint for your organization, ensuring systematic, effective, and consistent training sessions.
Optimize your one-to-one coaching
Identify and implement the most effective coaching styles, fine-tuning your approach to suit varied team needs.
What's
included
Dive into a curated blend of theory and real-world examples designed to elevate your understanding of sales coaching, making concepts tangible and actionable.
Engage with interactive assignments that bridge the gap between learning and application, ensuring you not only grasp but master every topic covered.
Validate your knowledge through comprehensive assessments tailored to test and cement your grasp of the key principles and strategies in sales coaching.
Dive into our expertly crafted templates, each meticulously designed to aid you in implementing what you've learned, smoothing your journey towards coaching mastery.
Gain exclusive access to invaluable insights from industry leaders and seasoned professionals, enlightening you on best practices and cutting-edge strategies.
Enjoy 24/7 entry to all course materials, resources, and a supportive community. Learn at your own pace and revisit content whenever you need a refresher.
Upon course completion, earn your Sales Coaching Certified: Masters—a testament to your dedication, expertise, and readiness to transform sales teams.
Benefit from our dedicated team of mentors, ready to assist, answer questions, and guide you through any challenges you encounter on your journey.
Get access to
these resources...
With every single one of our certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual certifications to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual certification bought
Access to all future certification updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Certification
benefits
Equip yourself with data-driven insights, empowering you to make confident, informed choices in your coaching journey.
Gain the expertise to create a bespoke coaching plan tailored to your team's unique needs, optimizing for success.
Achieve a recognized certification that establishes your authority in the field, positioning you as a go-to expert in sales coaching.
Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
certifications from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
Don't look for the answers get them instantly
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
This certification is for you if you’re new to sales coaching and are looking for a quick start, or you are a seasoned coach who's looking for some fresh new ideas that have been tested and have proven results.
The certification is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Coaching: Certified!
The certification content, activities, and exams will take approximately around 3 hours to complete.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the certification's content forevermore.
